A Turkish television show is offering contestants what it claims is the “biggest prize ever” — the chance for atheists to convert to one of the world’s major religions. The show, called Penitents Compete, features a Muslim imam, a Catholic priest, a Jewish rabbi and a Buddhist monk attempting to persuade 10 atheists of the merits of their religions. Atheists who convert win a trip to a holy location, depending which religion they pick.

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