How Focus on the Family Bought a Super Bowl Spot
Posted: January 20, 2010.
Advertising Age
Focus on the Family, a Christian family-help organization based in Colorado Springs, Colo., has purchased one 30-second ad that will run in the game, and anticipates no frowns from CBS, which is slated to broadcast Super Bowl XLIV from South Florida on Feb. 7. TV networks have traditionally tried to keep the Super Bowl free from commercials that could cause outsized controversy. The organization’s ad will feature college football star Tim Tebow and his mother, Pam, sharing a personal story centered on the theme of “Celebrate Family, Celebrate Life,” according to a news release from Focus on the Family.








Another wonderful example of ChristCons trying to dishonestly slip their message in the back door. Not that anyone at the network or the NFL will have any illusions about what they are doing, all protestations to the contrary. Can it be a coincidence that this is the same network that broadcast the infamous Janet Jackson wardrobe malfunction? I wonder just how FOTF got the message across that CBS better let them advertise or suffer a rehash of the manufactured hysteria of 2004. Do they actually send Tony Soprano to have a “chat” with the network executives, or just guys that think like him?
posted on January 20, 2010“Celebrate family, celebrate life”...what a joke. How can CBS even pretend this is not a pro-life message? It is allowing its most important broadcast of the year to be turned into an abortion battleground. How can it deny pro-choice groups the chance to advertise in rebuttal? If it does, it will be clear that CBS has gone down the same path as Fox.
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