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How Focus on the Family Bought a Super Bowl Spot

Brian Steinberg
Posted: January 20, 2010.

Advertising Age

Focus on the Family, a Christian family-help organization based in Colorado Springs, Colo., has purchased one 30-second ad that will run in the game, and anticipates no frowns from CBS, which is slated to broadcast Super Bowl XLIV from South Florida on Feb. 7. TV networks have traditionally tried to keep the Super Bowl free from commercials that could cause outsized controversy. The organization’s ad will feature college football star Tim Tebow and his mother, Pam, sharing a personal story centered on the theme of “Celebrate Family, Celebrate Life,” according to a news release from Focus on the Family.

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Comments (4)

Another wonderful example of ChristCons trying to dishonestly slip their message in the back door. Not that anyone at the network or the NFL will have any illusions about what they are doing, all protestations to the contrary. Can it be a coincidence that this is the same network that broadcast the infamous Janet Jackson wardrobe malfunction? I wonder just how FOTF got the message across that CBS better let them advertise or suffer a rehash of the manufactured hysteria of 2004. Do they actually send Tony Soprano to have a “chat” with the network executives, or just guys that think like him?
“Celebrate family, celebrate life”...what a joke. How can CBS even pretend this is not a pro-life message? It is allowing its most important broadcast of the year to be turned into an abortion battleground. How can it deny pro-choice groups the chance to advertise in rebuttal? If it does, it will be clear that CBS has gone down the same path as Fox.

posted on January 20, 2010
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2. MatthewCBryant

Tilberian, it’s probably also anti-gay, which is how CBS can pretend it isn’t a pro-life message…

posted on January 20, 2010
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For what it’s worth (not much), I wrote to them and expressed my displeasure and intent to boycott the Superbowl.  I’m so sick of the Dobson hate machine pushing it’s way into my life.

posted on January 21, 2010
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4. Texatheist

You know, I am about sick and tired of the liberal media. All I ever see on TV anymore is Planned Parenthood ads trying to trick my children into having abortions. Those godless liberal heathens had better give me more Glen Beck or I am gonna cry like hell at my next town hall meeting. And now look at them: the liberal media joining up with Focus on the Family! Can you believe the gall of those communists trying to corrupt our loving, hate-free, ultra-tolerant family groups by giving them ad space? The nerve of that damned liberal media.

posted on January 27, 2010
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