There are so many plusses to the idea of Creation: The Movie. For a start, it brings Darwin to life as a fully-rounded person. More than that, by getting Paul Bettany to play him, Darwin is also very sexy. And making Darwin sexy is, for a generation who are used to thinking of him as old and with a ginormous beard, a very exciting step.

But then, there’s also the opportunity to plug into both sides of a social, academic and religious argument that gets more and more heated by the day. Could they have made a perfect trailer that would attract both sides of the argument to see the film?

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